The 2026 London Packaging Week Innovation Awards have revealed this year’s category winners, recognising standout achievements in luxury engineering, everyday usability and structural sustainability across FMCG and premium design.
Christelle Anya, content & community director at Easyfairs, said: “What makes this year’s results so exciting is the sheer breadth of what innovation now means in packaging. Extraordinary pieces of luxury engineering sit alongside intelligent changes to everyday products, interactive experiences, new material approaches and solutions designed to reduce environmental impact.
“The common thread is purpose. The strongest projects combine creativity with a clear understanding of the consumer, the challenge being solved and the value the packaging needs to create.”
Everyday & FMCG
Everyday Food (under £20)
Heinz secured first place in this high-volume consumer goods category for its 111 oz bottle. Designed specifically for high-frequency, practical environments, the container incorporates a sculpted grip area and bespoke curved geometry engineered to ensure precise squeeze accuracy and ease of handling during use.
Everyday Product (under £25)
Hair Gain won the perfume, cosmetics and personal care division for its Scalp Work hair mask packaging. The pack utilises a push-pump bottle created to enable single-handed dispensing and product application, addressing the practical challenge of managing packaging with wet or soapy hands.
Everyday Homeware (under £55)
FOLI took the everyday homeware award for its Set of Essential Dressings format. The packaging was recognised for bringing functional and aesthetic value to everyday household items.
Luxury & Premium
Alcoholic Drinks (£100-£1,000)
Developed by Hunter Luxury, the Jack Daniel’s x McLaren Halo Mix took top honours. Drawing structural inspiration from the Formula 1 Halo safety frame, the pack combines 3D-printed components with an eight-stage manufacturing process. It features an aerospace- and automotive-grade spring system that operates via a concealed push button, releasing a controlled pour mechanism.
Limited Edition / One-of-a-Kind
TwoNYC Boxes produced the outer and inner structures for the Prada Paradigms launch box, winning the limited edition or one-of-a-kind category. The design relies on gravity, integrated magnets, and internal rolling ball bearings to create an interactive opening process. Consumers invert and tap the pack to release the product, turning the unboxing sequence into an integral part of the product experience.
Hyper-Luxury & Bespoke (£1,000+)
The GlenAllachie claimed first place in this ultra-premium category for its 1990 35-year-old Cask Strength Triumph release. Kilchoman Distillery took second place for its limited-edition CASK 01 expression.
Luxury Product (£100+)
Knoll Packaging won the luxury personal care and cosmetics award for the Fortnum & Mason beauty box. The pack was designed to provide a premium unboxing experience, securing the win over other high-end entries in the sector.
Fine Food & Gourmet (£20+)
Hotel Chocolat secured the fine food and gourmet award for its Gifting The Velvet Range. This design won out in a category focused on premium food presentation and elevated gifting experiences.
Sustainability & Materials
Sustainable Food
Law Print & Packaging Management picked up the sustainable food award for its Ready2Recycle Moon metallised PE MET flat bottom bag, created for Canagan dog and cat food. The design embraces a mono-material polyethylene structure, highlighting how sustainability is increasingly being engineered into the fundamental structure of packaging.
Sustainable Drinks
Faddie Dean Distillery won the sustainable drinks trophy for its Faddie single malt whisky packaging. The win reflects the industry’s focus on material innovation and eco-driven design within the spirits sector.
Sustainable Beauty & Personal Care
The Prada skin stick won the sustainable beauty and personal care category. The product design demonstrated how eco-friendly material choices can be successfully integrated into high-end cosmetic packaging.
Headline Award
Packaging Team of the Year
Retailer Marks & Spencer received the evening’s headline special award, named Packaging Team of the Year. The judging panel recognised the team from a shortlist of global brands, awarding them the trophy for their structural and commercial packaging work.
The 2026 London Packaging Week Innovation Awards winners were celebrated during this year’s exhibition, held at ExCeL London from 16 to 17 September.
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